CVS Pharmacy and Commitment To Real Beauty

Kudos to CVS Pharmacy!

CVS Pharmacy is playing a big role in making the beauty industry take a second look at healthy beauty standards by setting themselves as a leader in this area.

According to a press release and CVS’s homepage and now the CVS Beauty Mark beauty line, they are passionate about the beauty industry and its impact on overall health and well- being.  

CVS wants to make it their commitment to present their images in the most of healthy ways by not altering their beauty images in any way. The company is saying they will not alter or change a person’s shape, size, proportion, skin or eye color, or enhance or change wrinkles, lines or otherwise a person’s characteristics in any way digitally on any of their labels, marketing, ads, or catalog /newspaper circulars or in commercials and internet.

CVS and CVS Beauty Mark want their customers to feel good while they shop. The company celebrates authenticity and diversity of the community they serve.

The CVS Beauty Mark watermark introduction will appear on beauty imagery this year (2018) and with a goal of all imagery reflecting this by 2020. It also will require eventually that all other beauty companies in their store also have this transparent labeling as well, or risk not being sold there.

It is very hard to argue with the sad statistics they had posted, for example:




2 out of 3 women strongly agree that the media has set unrealistic standards of beauty!

80% of women feel worse about themselves after seeing a beauty ad!


90% of girls ages 15-17 want to change at least 1 aspect of their physical appearance!

This is a really great commitment to real beauty, setting the precedence to change it for the better!




Image result for CVS pharmacy images

Comments

Post a Comment

Popular posts from this blog

Dimethicone: Chemical Gets A Bad Rap

Image
What is dimethicone? Why does it get such a bad rap?  It is primarily because it is a commonly used product and an additive, and secondarily it is a man-made silicone polymer and it’s always listed alongside things like phthalates and triclosan. It is a chemical. Dimethicone is in a lot of cosmetics and in products given to you by a certified dermatologist and even in items for babies. Chemistry Photo credit: Pinterest Dimethicone is normally only used topically and found in the cream type form. Dimethicone works because it forms a barrier for and against moisture by doing one of two things, trapping it on the skin or trapping it away from the skin. It fills pores and smooths the look of the skin may fill in wrinkles and fine lines on the face, and it also provides an emollient that will sooth skin to fight the effects of sunburn and diaper rash. Photo Credit: Craftology Dimethicone is effective. It is prominent in moisturizers and in primers, it is an ingre
Read more

Deadliest Record-Breaking Cold Weather Is Dangerous

Image
Photo Credit: Medicentres.com Today's post is in response to the dangerous cold and record-breaking weather that is upon approximately 110 million people! I am currently one of those people in the path of this polar vortex weather, and I am not happy. Midwesterners are tough, rugged and live through a lot of weather extremes, however, what is predicted to come for the next two days is just dangerous. A little less than half of the North American continent has an extreme weather forecast right now and in the next week or so. My area tomorrow is predicted to be in the -50 (negative temps) to possible -60's !. The sub-zero temps are here already, but tonight and tomorrow will be excruciating! A meteorologist at the Weather Prediction Center is passing along information right now telling the American public the exposed skin in that kind of extreme will take only a matter of seconds to frostbite and cause hypothermia. According to the Mayo Clinic   (see  their defini
Read more

Magnolias In My Kitchen Very Simple Flower Centerpiece

Image
It's a very cold January day and not one glimpse of the sun is to be had. The ground is covered in snow and now there's even freezing drizzle/rain to add into making this a long winter's day. There's only one thing you can do is to bring warmth in, by way of flowers. I have these two magnolia stems sitting right near me, One has three blooms on it and one has two. They feel bright and remind me of summer. Those warm days where the car windows are down and the Grateful Dead are playing Sugar Magnolia on the radio. And the only thing you can do is wave your arms out to feel the breeze while you're singing the song! A lovely flower centerpiece will liven, brighten and warm my room. So I gathered a  few things: the two magnolia stems Some dried green moss, that I use often, it truly makes me think of spring and summer with its very vibrant green and even brown sticks!  2 very large bell-shaped dimpled glass containers, graduated in size the large
Read more