Fired Up About Fakers On Social Media


I saw one of my new favorite You Tubers, Chloe Morello, talking today about her frustration and actual anger about accounts in the beauty industry possibly committing fraud. She fired me up! She got me thinking and she's right, we all should be mad.
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All of us bloggers, You Tubers, Beauty Ambassadors, Influensters, and Freelance Writers are being taken advantage of by the infiltration of all the fake or "enhanced" accounts!

Today Ms. Morello was calling the fakers out  & explaining to us how the industry works and how the fake accounts accomplish their mission.

Representing a Brand is an awesome thing to land! It does help your blog to get followers, but a blog such as mine is simply more about the content than about the followers. But even content driven accounts like mine enjoy a haul or swag in exchange for a shout-out, an organic post about a really great product, or a true and honest review.

It is hard to grow in this business unless you are consistent and provide content that is good and people want to read you. But there are other people, blogs, YouTube accounts, Facebook, Instagram, Twitter, Pinterest, and yes now even Snapchat that are buying followers, buying likes, and buying comments or the generation of them! There are things such as businesses that are "off-shore" accounts or "comment pods" and paid Bots that are paid to create comments to make others believe they are more popular than they are.

In the end, it is the Brands, PR Agencies, and firms that are really getting ripped off! They are being used because this is a big money business and the brands are trying to drive their notoriety, they introduce their products and campaigns with the hopes that they will get the appropriate advertisement in the end.

I'd hate to think that any of my hard work will go down the drain because cheaters are shutting out the smaller accounts. I'd also hate to think that Brands that offer their campaigns will quit because of those few cheaters!

So in the end, if you think it looks suspicious it most likely is!   I'm a small creator but an authentic voice and I value each and every single follower like you are the only one there is!  I hope that you"ll come for the fun pictures but stay for the content.
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Top photo credit: from Pinterest
Bottom photo credit: From Pinterest via  Aaron Courter Photography




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